Industrial design with a focus on medical services and well being

As Designit London’s first and only industrial designer at that time, my field of knowledge broadened immensely. As the team was small and quite young, my role changed from graphic designer to product, brand strategy and UX designer. Clients included the British Olympic Team, global pharma company GSK and the British health care department

Medical packaging simplified

A poorly designed medical preparation process resulted in less effective treatments for cancer patients. We reduced a 27 step process to 5 error proof steps.

Meet your future self

The British Health Care Department wanted us to experiment with methods on showing people a modifiable digital future self, who’s appearance depended on their current health routine. The project would be installed in booths throughout London, inviting people in for a scan, to show them the effects of their nutrition and activities on their body.

Work experience


Co-Founder, developing product & business model

HP Inc.

Head of Industrial Design & Co-Founder Innovation Lab

TU Delft/Cambodia

Product development & business model consultant

Designit London

Multidisciplinary design role in the small London studio

Porsche Design

UI / Fashion / Architectural Freelance Projects


UPC Barcelona

Professor for Innovation MGMT & Entrepreneurship

UID Umeå

Guest Lecturer for Shape & Formal Aesthetics

FH Joanneum Graz

Tutor for Digital Design Tools & Sketch Methods

O’Penh Lab

Co-Founder / Speaker / hosting workshop Events


IKEA & Space10

Invited for Circular Economy Sprint with IKEA

Swing Jacket

Exploration on reclaiming urban space for play

Miro Bike

Fixing increasing policing for urban bicycle riders

Liquid equalizer

My first experiment getting into Coding & Arduino