As Designit London’s first and only industrial designer at that time, my field of knowledge broadened immensely. As the team was small and quite young, my role changed from graphic designer to product, brand strategy and UX designer. Clients included the British Olympic Team, global pharma company GSK and the British health care department
A poorly designed medical preparation process resulted in less effective treatments for cancer patients. We reduced a 27 step process to 5 error proof steps.
The British Health Care Department wanted us to experiment with methods on showing people a modifiable digital future self, who’s appearance depended on their current health routine. The project would be installed in booths throughout London, inviting people in for a scan, to show them the effects of their nutrition and activities on their body.
Co-Founder, developing product & business model
Head of Industrial Design & Co-Founder Innovation Lab
Product development & business model consultant
Multidisciplinary design role in the small London studio
UI / Fashion / Architectural Freelance Projects